Typs Of Paragraphs Essay Example for Free

Typs Of Paragraphs Essay A Comparison of two athletes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the history of the National Basketball Association (NBA), two players who have a lot of similarities are Michael Jordan of the Chicago Bulls and Kobe Bryant of the Los Angeles Lakers. Michael Jordan led the Bulls 3 consecutive championships from 1991 to 1993 and another 3 from 1996 to 1998 while Kobe Bryant steered the Lakers to a similar title reign from 2000 to 2002. However, while the two are both superb basketball players who have a number of accomplishments under their belts, they also differ in a lot of aspects. The most notable difference between the two athletes is their individual awards in the NBA. Jordan was named league Most Valuable Player for 5 seasons while Bryant was never given the award. Moreover, Jordan entered the NBA from college while Bryant came straight from high school. Despite their differences, two athletes are, without a doubt, two players whose names will forever be remembered in the world of basketball. Raise the Punishment for Drunk Driving   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In almost every country, one of the most common causes of car accidents is drunk driving or driving under the influence of alcohol. However, more than just disturbing the flow of traffic and injuring themselves, drunk drivers most of the time also cause accidents that harm and sometimes even kill other people such as other drivers on the road or even bystanders simply walking along the road. People arrested for drunk driving are usually fined and imprisoned for a certain number of days and are then released. The problem with this type of penalty system is that a lot of drunk drivers never learn their lesson unless they cause serious damage, like accidentally claiming the life of another person. Considering the dangers that drunk driving poses to society in general, it is necessary to raise the punishment imposed on drunk drivers. The penalty should include years and not simply days of imprisonment as well as heavy fines similar to those imposed on more severe crimes like murder. This way, people would think twice before even considering driving while under the influence of alcohol. Classification Paragraph on Animals   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Animals can be classified according to the food they eat as herbivores, carnivores, and omnivores. Herbivores are basically animals that who eat only plants, which are also their main source of energy. Examples of herbivores include cows, sheep, gazelles, antelopes, and goats, among others. On the other hand, carnivores are basically a group of animals that obtain their food from hunting, killing, and eating other animals, hence the name â€Å"meat-eaters.† Examples of carnivores include lions, leopards, wolves, cheetahs, tigers, snakes, panthers, jaguars, and bears, among others. Lastly, omnivores are animals that get their energy from eating either animals or plants. The best examples of omnivores are human beings since we both eat the meat of other animals and plants. In addition, animals such as pigs, raccoons, hedgehogs, badgers, gulls, and piranhas, are also classified as omnivores. Some animals are scavengers that will only eat dead matter while others will eat the eggs of other animals.

Types of Spoofing Attacks

Types of Spoofing Attacks 2.1 Distributed Denial of Service Attack The IP spoofing is mostly used in Distributed denial of service attacks (DDoS), in which hackers are concerned with consuming bandwidth and resources by flooding the target host machine with as many packets as possible in a short span of time. To effectively conducting the attack, hackers spoof source IP addresses to make tracing and stopping the DDoS as difficult as possible. Here the attacker scans internet and identifies the hosts with known vulnerabilities and compromise them to install attack program and then exploits the vulnerabilities to gain the root access. [6] 2.2 Non-blind spoofing This type of attack takes place when the hacker is on the same subnet as the target that can see sequence and acknowledgement of every packet. This type of spoofing is session hijacking and an attacker can bypass any authentication measures taken place to build the connection. This is achieved by corrupting the DataStream of an established connection, then re-establishing it based on correct sequence and acknowledgement numbers with the attack host machine. 2.2 Blind spoofing This type of attacks may take place from outside where sequence and acknowledgement numbers are not reachable. Hackers usually send several packets to the target host machine in order to sample sequence numbers, which is suitable in previous days. Now a days, almost every OSs implement random sequence number generation for the packets, making it difficult to predict the sequence number of packets accurately. If, however, the sequence number was compromised, information can be sent to the target host machine. 2.4 Man in the Middle Attack This attack is also known as connection oriented hijacking. In this attack mainly the attacker or the interrupter will attack the legal communication between two parties and eliminates or modifies the information shared between the two hosts without their knowledge. This is how the attacker will fool a target host and steal the data by forging the original hosts identity. In the TCP communication desynchronized state is given by connection oriented hijacking. Desynchronized connection is that when the packet sequence number varies for the received packet and the expected packet.TCP layer will decide whether to buffer the packet or discard it depending on the actual value of the received sequence number. Packets will be discarded or ignored when the two machines are desynchronized. Attacker may inject spoofed packets with the exact sequence numbers and change or insert messages to the communication. By staying on the communication path between two hosts attacker can modify or change p ackets. Creating the desynchronized state in the network is the key concept of this attack. [12] 2.5 Conclusion Various types of IP spoofing and its attacks are explained in this chapter. Here we have discussed about four types of spoofing attacks like Distributed Denial of Service Attack, Non-blind spoofing, blind spoofing and Man-in-the-middle attack, and also how these attacks can create problems to destination machines. Various Security requirements are discussed in the next chapter. Chapter 3: Security Requirements 3.1 Network security requirements The Internet became the largest public data network, enabling both personal and business communications worldwide. Day to day the data trafficking is increasing exponentially over the internet world and also in the corporate networks. As the technology is developing the speed of communication is increasing via e-mail; mobile workers, telecommuters. Internet is also used mainly to connect corporate networks to the branch offices. As the technolgy developed the usage of internet has became more and also usage of different technologies became more at the same time security threat also became more and gave chance to more faulties to do there things .so the corporations using them should protect and increase the security.The network attacks became very serious as they are more effective for the businesses because they store the important and sensitive data ,as the personal banking records or the business and medical reports. If the attack is done on such kind of corporates it is very difficult to recover the lost data which also leads to loose the privacy and takes lot of time to recover .The internet would also be the safest way to do the business Despite the costly risks .For example, It is not safe to give the credit card details to the telemarketer through the phone or even a waiter in the restaurent this is more risky than give the details in the web because security technology will protect electronic commer ce transactions. The telemarketers and waiters may not be that safer or trustworthy because we cannot monitor them all the time . The fear of security problems could be harmful to businesses as actual security voilates. Due to the distrust on the internet the fear and the suspicion of computers still exists.For the organisations that depends on the web will decrease there oppurtunities due to this distrust. To avoid this security polices should be strictly taken by the companies and also instate the safeguards that are effective.To protect their customers Organizations should adequately communicate . Companies should take the security steps to not only protect there customers from security breaches but also there employers and the partners information which are important for them. Internet ,intranet and extranet are used by the employers and the partners for the efficient and the fast communication.These communication and the efficiency should be looked after because they are more effectd by the network attacks. Attackers do the attack directly because this takes the lots of time for the employers to recover and restore the lost data and takes much time even in the network damage control. loss of time and valuble data could greatly impact employee effectiveness and confidence. The other main reason for the need of network security is the Legislation. according to the serveys conducted by the government they came to know about the importance of internet for the worlds economic status, they also recognize that the attackers effect on the internet could also cause the economic damag e to the world. National governments are mounting laws to regulate the vast stream of electronic information. Companies developed the strategies to secure the date in the safe way in accordance to put up the regulations given by government.The companies which does not take security polices to protect the data accordance will be voilated and penalized. 3.2 System security requirements In these days providing security had became a tough task for all the bisiness and the different organisations. Security must be provided to the customers and the important data to safeguard them from the malicious and involuntary leaks.Information is very important for every enterprise, it may be the custom records or intellectual property. By the CIOs it became possible to customers,employees and partners to get the data in fraction of seconds.The cost of money also became more to do all these things.There are three reasons for which this data may fall in risk they are (i) when the business process breaks down (ii) employee error (iii) gaps in security. Risk is then from customer and competitive pressures, regulatory and corporate compliance, and the rising cost publicity of data leaks Information one of the important resources of financial institutions. To keep the trust between the partners or develop the confidence in the customers it is more important to provide the good security which will be helpful for the good going and the reputation of the company . At the same time authentic information is necessary to process transactions and comfirm customer decisions. A financial institutions profit and capital can be affected if the information leaks to unauthorized companies. Information security is one of important process by which an organization protects and secures its systems, media, and maintain information important to its operations. The financial institutions have a great responsibilities to protect the nations financial service infrastucture On a broad standard. The financial security of the customer will also depends on th e security provided to the industry systems and its informations.effective security plans should be taken by the Individual financial institutions and their service providersfor their operational complexity .there should be a strong and effective board to maintain and take care of these security policies in order to protect the company from the security threats or any other malicious attacks.there should be a regular counseling to the organisations on the security precations they take to provide the companies , so that we can get the more effective results and can improve the organisations security level aswell. organizations often inaccurately recognize information security as condition of controls. As the Security is an ongoing process in overall security stance the condition of a financial institution depends on the indicator. Other indicators include the power of the institution to continually evaluate its stance and react suitably in the face of rapidly altering threats, techno logies, and business conditions. A financial institution establishes and maintains really effective information security when it continuously integrates processes, people, and technology to extenuate risk in accordance with risk assessment and acceptable risk tolerance levels. By instituting a security process financial institutions secure there risks they recognizes risks, forms a scheme to manage the risks, implements the scheme, tests the execution, and monitors the atmosphere to manage the risks. A financial institution outsources all of their information processing. Examiners use this booklet while evaluating the financial institutions risk management process, including the obligations, duties, and job of the service source for information security and the inadvertence exercised by the financial institution. [3] 3.3 Information security requirements An information security strategy is a plan to extenuate risks while abiding by with legal, Statutory, internally and contractual developed demands. Typical steps to building a strategy include the definition of control objectives, the assessment and identification of approaches to meet the objectives, the selection of controls, metrics, the establishment of benchmarks and the preparation of implementation and testing plans. The choice of controls is typically depends on cost comparison of different strategic approaches to minimize the risk .The cost comparison typically contrasts the costs of different approaches with the potential gains a financial institution could realize in terms of increased availability,confidentality or integrity of systems and data. These gains may include reduced financial losses, improved customer confidence, regulatory abidance and positive audit findings. Any particular approach should consider the following Policies, procedures and standards Technology design Resource dedication Testing and Training. For example, an institutions management may be assessing the right strategic approach to the security supervising of activities for an Internet environment. There are two potential approaches identified for evaluation. The first approach utilizes a combination of network and host sensors with a staffed supervising center. The second approach consists of every day access log examination. The first alternative is judged much more capable of detecting an attack in time to reduce any damage to the institution and its data, even though at a much more cost. The added cost is totally appropriate when institution processing capabilities and the customer data are exposed to an attack, such as in an Internet banking domain. The second approach may be suitable when the primary risk is reputational damage, such as when the Web site is not connected to other financial institution systems and if the only information is protected is an information-only Web site.

The Homeless Problem in America Essay -- Government

The Homeless Problem in America In Charles E. King’s â€Å"Homelessness in America†, he writes about the population of homeless people in America and the fact that children are part of the growing population of the homeless in America. Also, in â€Å"My Anger and Sadness Over Pesticides†, Cesar Chavez writes that pesticides have endangered the lives of farm workers and their families. In addition, in â€Å"The Gulf War is Still Being Fought†, Joelle Foshee writes that even though the gulf war has ended, a new war is still being fought and this new war is known as the â€Å"Gulf War Syndrome†. These are all injustices in America today. However, homelessness in America is the injustice I have chosen to address because the population of homeless people has grown higher due to insufficient help from the gove...

the last of the mohicans Essay -- essays research papers

The Last Of the Mohicans The film is set in 1757, the third year of war between England and France for the possession of the continent. The center of the story is the most notorious event of the French and Indian War; the so-called 'massacre' of British troops, women and children by General Montcalm's Indian allies after the British surrender of Fort William Henry to the French on 9th August 1757. The Struggle between the French and English for control of North America became apparent in the late 1600s. The buffer between the two imperial powers was the presence of the five Nations of Iroquois who controlled almost all of what is now New York State. From West to East the tribes were the Seneca, Cayuga, Onondaga, Oneida, and the Mohawk; these five were joined by the Tuscarora to form six Nations in 1711. The film correctly portrays the Iroquois as ferocious warriors who practiced torture and covered their skins with bear grease and red ochre. The gathering of Indians in the temporary military camps of 1757 leads to a misrepresentation of the daily lives of northeastern Indian tribes. The Iroquois, the Delaware, nor the Huron were nomadic hunter-warriors who only lived for battle. Iroquois tribes were fundamentally agricultural, and due to being inland people were less dependent upon British and French fur traders than were the Algonquin tribes. English settlement West and North from Albany and French from the West and South from Montreal made it hard for the Iroquois to pre...

Use of Symbols and Symbolism in To Kill A Mockingbird :: Kill Mockingbird essays

Use of Symbolism in To Kill a Mockingbird Harper Lee effectively uses symbolism throughout her novel, To Kill a Mockingbird. Jem's nursing of the flowers denotes his courage that he nurses in order to be able to tolerate people's criticism of his family, especially of his father. He was forced to take care of the camellias just as he was forced to live with anger, disappointment and a big question mark in his young heart about the workings of grownups. Atticus "never thought Jem'd be the one to lose his head over this" (110). However Jem did 'lose his head' and now he has to find the strength to control his emotions in order to avoid further trouble. This courage was hard to find but Mrs Dubose did find it and managed to break herself from morphine before she died. She also made sure Jem got a white waxy camellia she had prepared for him. The waxy camellia, the "Snow-on-the-Mountain" (118), could be a symbol of courage. She built her spirit little by little just as when she was making the camellia. Now it is Jem's turn to build his own. And as the camellia out of wax does not wither, in the same sense, tru e courage may be hard to build, but once built, it never leaves you. Mrs Dubose's camellias are not the only flowers that can be seen symbolically. Mayella Ewell's red geraniums also carry an important meaning. During the Robinson trial the reader is given a description of the Ewell's property. It is said that "what passed for a fence was bits of tree-limbs , broomsticks and tool shafts, all tipped with rusty hammer-heads, snaggle-toothed rake heads, shovels, axes and grubbing hoes, held on with pieces of barbed wire. Enclosed by this barricade was a dirty yard containing the remains of a Model-T Ford, a discarded dentist's chair, an ancient ice-box, plus lesser items: old shoes, worn-out table radios, picture frames, and fruit jars, under which scrawny orange chickens pecked hopefully". (176) The general picture one acquires by this description is that of a small dump, a place totally disordered like the "playhouse of an insane child" (176). One can easily guess the rank of the people who lived there. However, "against the fence, in a lin e, were six chipped-enamel slop jars holding brilliant red geraniums, cared for as tenderly as if they belonged to Miss Maudie Atkinson.

A Swot Analysis of Starbucks

Introduction Starbucks is a famous coffeehouse. Until the mid-1980s it was only a provider of coffee to fine restaurants. Thereafter Howard Schultz, director of retail operations and marketing, was impressed of the popularity of coffee in Milan while he was in Europe . His idea was born. He wanted to bring the coffee bar culture to the Americans. So Starbucks started to realise his idea and so created a new trend. The clue is not only to sell coffee, but to sell an experience. Today Starbucks has got about 20 million customers each week in about 5500 coffeehouses all over the world . While haunting to increase sales more and more, Starbucks has got a special growth strategy. They open a lot of stores in a very short period of time, expanding numerous food offerings and also getting into new segments, for example supermarkets. They develop new products like bottled coffee or Starbucks-flavoured ice cream. In addition to that, Starbucks tests new coffeehouse concepts, for example with live music. Since a few years, Starbucks opens more and more stores outside America. The important question is, if Starbucks’ growth rate will continue within next years because on the one hand critics say that Starbucks grows too fast and is loosing the focus while on the other hand some critics compare Starbucks’ coffee with Mc Donald’s? hamburger and believe that they will grow up more and more as the dominant player on this market . With the help of the SWOT analysis and the BCG matrix the situation of Starbucks can be analyzed after finding out, why people pay more money for a coffee, than in other coffeehouses. What has suddenly made people across the world willing to pay three to four times more for a cup of coffee than they used to? Starbucks has created a new trend. They do not just sell coffee, they sell an experience. To drink coffee at Starbucks is different from drinking coffee in another coffeehouse according to a Starbucks executive who said, that â€Å"Starbucks is not in the business of filling bellies but in the business of filling souls† . They recognised that they were getting into a new niche, which did not exist before. While having great success, Starbucks grows rapidly to have an advantage according to a bunch of competitors who also entered this new niche. With the high-quality coffee, Starbucks creates besides a new brand a new lifestyle which is known all over the world. Furthermore, they offer a lot of different flavours which differs from other coffeehouses. But coffee is not the only reason why people are willing to pay a lot more there than in other coffeehouses. The mission statement declares that the employees’ job is not only to sell coffee. They should enthusiastically satisfy every customer to give him the special feeling and experience at Starbucks . All in all Starbucks recognised a new niche and satisfied the customers with their special flavoured and high quality coffee. To get an idea of Starbucks’ success, it is necessary to take a close look at the company by using the SWOT analysis and the BCG matrix. A SWOT analysis of Starbucks Strengths The company has a strong presence in the United States of America and a good reputation for creativity and coffee. Starbucks has started a real trend and many people enjoy drinking a Starbucks coffee. However, it is not just coffee but rather an experience Starbucks sells. Starbucks operates in more than 5,500 stores worldwide. This presence provides a wide and strong customer base. It is a global brand and is widely known. Starbucks built up a reputation for fine products and the name is a common brand label and this gives Starbucks a competitive advantage because people connect coffee with Starbucks. Every week more than 20 million customers visit Starbucks to get a coffee once or twice a day. In the last years the company could tripled their earnings. Another strength is that Starbucks has a strategy they follow. These strong principles include that Starbucks looks after their employees and threat each of them with respect. They create a nice and friendly environment that they also reflect outwards. Starbucks offers different flavours through its position as a disciplined innovator and introduces diverse products. They also pay attention to the high standards and want to offer the best quality. Starbucks decided to push into supermarkets because the majority of people bought their coffee in stores before. Therefore Starbucks came to the conclusion to make a deal with the Kraft company. This deal combines Starbucks experience in producing premium coffee with Kraft’s knowledge of marketing, selling and distributing. That was a good step for Starbucks to reach a new channel and to get the entry to 25,000 supermarkets. It makes sense that the company wants to reach the people at home and to include more people into the Starbucks lifestyle. Beyond stores, Starbucks sells its beans to hotels, several airlines and airports. Starbucks sells gourmet coffee, beans as well as gifts and related goods. (Starbucks also signed a deal to operate coffee shops within Waterstones bookshop superstores. Also the homepage of Starbucks has become successful and a ‘lifestyle portal’, where the company sells a variety of products like tea, coffee making equipment, compact discs and collectibles to satisfy their customers needs with different products. Weaknesses One of Starbucks` weakness is that their primary product is just coffee. They are therefore dependent on this main product line. Starbucks is however testing to launch food offerings like sandwiches and chips in combination with coffee. Its goal is not only to expand more and more in its offerings but also to reach further target groups . A problem is that Starbucks has a slow ability to diversify into other sectors which could be fatal because the company believes in being successful not only because it is selling coffee but rather it is selling an experience . This makes them different from other competitors who might only sell coffee. â€Å"Coffee Lifestyle† may vary from time to time due to the fact that the global coffee market is a very competitive sector . Another weakness are high prices of its products. People pay up to $3. 15 for a caffe latte. One supposes that people buy this product only because they think that it is a premium product . But it is especially the brand name which tempts customers to buy the product without taking the high prices into consideration. As already mentioned before, the customer is not only buying the product, he is buying it with an experience. Another weakness of Starbucks is that they are simply relying on the philosophy that coffee is just an experience. There exists no doubt a good marketing strategy but it is questionable if this is helpful to maintain over time on the market with the strategy of only focusing on one product. â€Å"We are not in business of filling bellies; we’re in the business of filling souls† says one Starbucks executive. That shows another very good and appealing philosophy of Starbucks. This makes the product and its uniqueness but it is only a question of time when people are saturated of this experience. You have to point out that Starbucks itself tries hard to achieve this effect by the people through a competent public relationship. Opportunities Starbucks has a widespread presence and practices in about 1. 415 stores and just last year they build up 400 new stores. The company has seen opportunities to open further stores all over the world due to the heavy demand and space to expand. For example Indiana in the US has only one Starbucks. Furthermore, Starbucks has the opportunity to expand its global operations. The company is now expanding rapidly and in 2003 the number of stores has increased in 24 international markets compared to 1996 when they had only 11 stores outside the United States. Starbucks also tests new food which represents that food might be the next step they want to go. With this the company would have the chance to offer food that could be successful as its coffee. They test everything from doughnuts to Greek pasta salads. Starbucks also teamed up with PepsiCo to adopt the brand on Frappuccino drinks and a newDoubleShot expresso drink. Beyond this Starbucks ice cream is nowadays a leading brand of coffee ice cream after Starbucks established a joint venture with Breyer’s. In addition, Starbucks invested in Cafe Starbucks, a European-style family bistro, where the costumer has a wide choice from huckleberry-pancakes too oven-roasted seared sirloin. Alongside, Starbucks is testing Circadia, a new food venture, where the customers have Internet access and listen to live music. Starbucks has always been able to offer new coffee experiences as well as creating new products or opening new kinds of stores. Threats One of the biggest threats of Starbucks is its grand expansion all over the world. When launching a new product numerous customers are visiting the company’s stores world wide each week. It is especially Starbucks growth strategy which stands for a threat for the company. Starbucks especially concentrates on store growth. Almost 85 per cent of sales are generated through its stores. Although they have great success, Starbucks always finds new places for further expansion on the local as well as on the national market with being aware of the fact that the local as well as the national market may be saturated of its product. The creation of new retail channels also shows that Starbucks is not concerned about peoples` rejection or about failing to be successful. Apart from their strong presence in kiosks, several airlines, hotels and the co-operation with Waterstones’ bookshop superstores, Starbucks enters 25,000 supermarkets to sell their products next to their strong competitors like Nestle and Kraft. They also offer coffee, tea and its equipment on its website to be internationally present for a wider target group. To intensify its presence they are not deterred by joining with other companies to have its logo to be seen everywhere. Several ideas should achieve various people. They are full of ideas only of the fact of not wanting to stop their expansion. However, the international growth is remarkable. While having only 11 coffee-houses in 1996 outside North-America, they now launch their products into 24 international markets. The great success of Starbucks has also brought negative consequences for the company because many competitors try to imitate them. These are companies like Caribou Coffee, Costa Coffee, and Coffee Republic. However, it is very hard to maintain on the global coffee market which is a very competitive sector. These days one speaks about an increasingly over caffeinated marketplace. So Starbucks must compete against the offers of restaurants, coffee shops and street carts. A major competitor with substantially greater financial, marketing and operating resources than Starbucks could enter the market at any time and compete directly against the company. Starbucks must be aware of competition on all levels and maintain its operational performance if it is to retain status as the world’s leading specialty coffee retailer. Finally you could say that Starbucks is more concerned about the fact that there are still plenty of local places as well as internationally places which is not taken over by them. Instead of being worried about the fact that their rapid expansion could also lead to a rapid decrease and failure in several markets. The whole marketing strategy of Starbucks may cause to a loss of the main focus through stretching its resources by further expansion. Main focus should be first put on the product itself and not on international expansion in this way. Why not ensure the popularity of the product itself than making it something normal due to the fact that it is present almost everywhere. It can be seen undoubtedly that Starbucks has the potential for development in many different ways but it has to have its growth under control. This may be a challenge for Starbucks. BCG Matrix The BCG matrix is an instrument, developed in the early 1970? s by the Boston Consulting Group to analyze the product portfolio of a company or a business unit. The matrix is based on the product life circle. The matrix is mainly used in the strategic marketing sector. The matrix shows in a coordinate plan the positions of different strategic business units. The interesting categories are on the one side the business growth rate on the y-axis and the market share on the x-axis. The method brings cognitions in three relevant areas: ?Analysis of the strategic position of a company. ?Determine the capital in the several business units with a view on the whole company and therefore the cash flow in the company. ?Every quadrant responds to a norm strategy which could be used as a guideline to verbalize strategic activities in the company . It is also necessary to look after the whole portfolio especially on the statistical financial compensation. The products in the portfolio should be based upon on another and finance one another. To create a long-term value a company should have a portfolio of products that includes fast growing products which need a high input of money and slowly growing products which are creating a high amount of cash. The BCG matrix has two dimensions: relative market share and market growth rate. The idea behind this matrix is: if a product has a high market share or the market of the product is growing fast than it is an advantage for the company. Analysis of Starbucks using the BCG Matrix Cash cows: Benefits from the generation of cash should be high. Because of the low-growth rate capital expenditures which are necessary should be hold low. Often cash cows are the stars of yesterday and build the base of a company . One of Starbucks’ cash cows is their coffee ice cream. This is a relatively risk free investment that doesn’t absorb great amounts of cash. Through the partnership with Breyers, Starbucks doesn’t need to spend money on the production process. With Breyer? experience and the Starbucks name the ice cream was sure to succeed on the market. With it now being one of the market leaders on the coffee ice cream market, Starbucks can â€Å"milk† it and benefit from the sales, knowing that there is not a high cost factor. Another, but quite small cash cow is their bottled Frappuccino drink. Once again Starbucks took on a similar strategy by working with an already established beverage manufactur er. The investments are once again a lot lower than their sales, giving them a high profit margin. Stars: Stars use a high amount of cash. These are leader in the business and hence they should create a high amount of cash. Stars are often in balance with the net cash-flow. The company should do their best to hold the market share on stars because stars will become cash-cows if the market-share is held by the company . Starbucks’ biggest star is the coffee sold and consumed in their coffee shops (stores). With an incredible 85% of sales coming from their stores it is their biggest source of cash intake . Although competitors offering similar products have emerged, the market growth still looks promising. Some states like Alabama and Mississippi don’t have any Starbucks stores meaning that there is still a large market to expand onto. The people living in these states have not been able to enjoy a cup of Starbucks coffee. The revenues from their coffee sales should therefore be used to invest in new stores making it possible to sell their coffee. Another one of their stars is the packaged coffee sold in supermarkets. With the help of Kraft Starbucks has gained quick access to the packaged coffee market. Thus they have been able to quickly increase their market share on a rapidly growing market . Unlike their other joint ventures with PepsiCo and Breyers, Starbucks has done more than just put their name on the product. As they are still roasting and packaging their own coffee they need to invest a lot to further establish their position on the market. Dogs: Dogs are discontinued models of the company. A company should minimize, better avoid the number of dogs. Dogs have to make cash, otherwise they are divested . Starbucks? dog is the sandwiches sold in their stores. Although they experiment with different foods in their stores, they do not make a lot of profit from food sales. Furthermore it can be said that the sandwich market is not growing and Starbucks do not have a high market share. However, this SBU should not be divested immediately as it may help them to draw in further customers who know that they will be able to grab a sandwich to go with their coffee. Question marks: Question marks are the newcomer of the products. The have a high growth-potential. They have the worst cash features of all, because they have a high demand of cash but perform low outcomes because of their low market-share. If the market-share is unchanged are question marks using a high amount of cash. The management has to decide to invest in the product or to give it up. Starbuck’s further attempts to boost their growth such as selling coffee to airlines and hotels can be classified as question marks. At the moment the demand for premium coffee to be sold in airports and hotels might be high, but so far only Marriott, Sheraton and Westin have deals with Starbucks meaning that there are a lot of hotels not selling their coffee . If they want to expand on this market they will need to invest a lot of money into new deals with other hotels. It will take time before they can increase their market share and make a profit. Cafe Starbucks and Circadia, two new store concepts are also question marks. At the moment they are only experimenting to see how customers will react to a different kind of Starbucks experience. Setting up a chain of these new concepts will require a lot of money and time before they can establish themselves on the market. If they succeed in competing with other cafes of a similar style this SBU could be another profitable SBU in the future After positioning Starbucks? products on the BCG matrix it can be said that they have a stable source of revenue. With the majority of their sales coming from the coffee sold in their stores and two profitable, if on a smaller scale, joint ventures they have enough money to invest in other new products or stores to ensure that they will be as successful in the future. Besides investing this money in new stores enabling them to serve an even larger market, it can be invested in their coffee sold in supermarkets. Rapid growth of the premium coffee segment indicates that it won’t be long before a number of competitors force their way onto the market. Investing into this SBU will enable it to develop into a cash cow in the future. Regarding the sandwiches sold in their stores they need to reconsider if this is something they should continue to invest in the future. The prospects for the future look promising as they have two strong stars and other smaller products that can carry the company in the future. Looking at Starbucks as a whole it can be seen as a star. Although there are a number of â€Å"copycats† trying to move in on their market share, there is still the potential for the company to grow. Up until now not all states have their own Starbucks store, an indication that the market is still growing. Although they have tripled their sales and profits over the last 5 years, they need this money to invest in new stores in states such as Alabama and Mississippi and their new store concepts such as Cafe Starbucks . If they are able to expand successfully and the market ceases to grow they will eventually turn into a cash cow.

Bead Bar Systems Development Project

The purpose of the project is to envelope the business processes and functionalities of Bear Bar enterprise into an information system which would manage all its resources and cover up the negative aspects of the system. All the internal and external factors which make the enterprise function in a diligent manner would be taken care by the proposed system. The information system would make the enterprise to flow in a planned, organized and decisive manner.Each department would be able to capture, nurture and share effectively valuable business information so as to remain synchronized with the latest events and decisions can be framed accordingly. Order tracking, fulfillment, inventory and supply dynamics can be managed optimally. Contents Executive Summary 2 Introduction and Purpose 4 Proposed system: 5 Lists of Input and Output information and sources: 6 1. Feasibility analysis: 6 2. Systems planning and requirements gathering: 7 3. Systems Analysis and Design: 8 4. Database Model: 8 5. Coding: 9 6. Implementation and Training: 107. System feedback and maintenance: 10 8. Systems Review and Maintenance schedule: 10 9. Sequence of activities: 12 Advantage to the Bead Bar: 13 Conclusion 16 Introduction and Purpose The primary objective is to organize information and operate in a planned and controlled manner to capitalize on the strengths, weaknesses, opportunities and threats of the organization. The proposed information system would departmentalize the operations of the various departments and make the organization accessible to its stakeholders in a pre-approved and designed manner.Not everyone would be allowed to access all kinds of information and all activities can be tracked so as to ascertain the state of the organization at every point of time. The involvement of EIS, MIS, DSS, TPS and knowledge work systems would ensure that different variants of stakeholders manage the system with their given privileges to drive the enterprise. Proposed system: We desi re to create a company website which can be accessed through the internet so that all the franchisee locations are able to access it and perform the business functions of recording and updating the system for all the business changes.All the franchisee locations are connected with the help of public data carriers so that it is able to access the company website to perform their functions. Each such franchisee would have their access privileges to enter the transaction section and operate their business process. The president and the owner, vice president’s of all the departments would have an Executive Information System (EIS) Management Information System (MIS) to manage their operations. The accounts department may use Transaction Processing System (TPS) and the ground level workers can use Knowledge Work System to measure worker output, productivity and others.Lists of Input and Output information and sources: Prior to outlining the input and output information, the system development life cycle must be in place so that the analysis is done accordingly. The correct nature of the inputs and the outputs would make the system design vary accordingly as it requires to capture the information and put it into a frame to interpret in a decisive manner to take further decisions. The systems development life cycle for Bead Bar is as follows: 1. Feasibility analysis:The new proposed system and the present working system are analyzed so that the ROI (Return On Investment) is obtained. The proposed system is further analyzed for economical, technical, schedule and other feasibilities so that it stands in front of all difficulties in the development of the project. The Bead bar enterprise’s key management people are involved in the process of feasibility analysis. All the inputs, outputs and external environment are studied in detail so that the underlying intricacies would be researched well for their impact and development.Inputs: Bead Bar’s input s are in the form of company’s short and long term objectives, its financial base and credibility for years to come, its general strategic plans, consent of the advisors and directors, risk handling strategies and many others. Outputs: The feasibility has outputs in the form of higher management approval for the sustenance of the systems development, its full length use to cover all business functions, risk mitigation strategies and many others. 2. Systems planning and requirements gathering:After the system is thoroughly checked for all its inputs and outputs, the requirements phase takes the lead. All the key stakeholders of the departments and the users of the system must be taken into account for gathering the crucial departmental functions, requirements and its interaction with other departments to achieve the central goal of the enterprise. Input: It must be in the form of the users of the system who are better-off to understand and figure out the exact ground level hap penings in the business.Their view of the workings of the enterprise must be captured so that appropriate implementation can be done. Output: The valuable information fetched from the users of the system must be given a representation and frame it accordingly to fix it into a system. 3. Systems Analysis and Design: Bead Bar’s system requirements are studied and the system is analyzed and designed accordingly. The flow of data is analyzed so that the system captures the entire business cycle and their functions. Inputs: It would come from the requirements gathering phase and the order of business flow.Outputs: It would result in helping the analysts and designers in the process of database handling and further development of the system. 4. Database Model: The database model for Bead Bar is as follows, which shows the interaction of the different entities of the business. Figure 1 : Database Model 5. Coding: The above design is given a representation of the business and the var ious functions are finally implemented at this stage. Inputs: It is in the form of requirements gathered from the previous stages and the design documents. Outputs: It results in actual implementation of the system so that it can be viewed physically.6. Implementation and Training: This stage correlates with actual planting of the system at the Bead Bar so that the present system is replaced and the proposed system takes its place. The users must be trained to operate the business functions with the system, store and retrieve data whenever it is demanded. 7. System feedback and maintenance: The general working of the system must be responded back so that any form of negative points would be highlighted and discussed to take advantage of the system and technologies involved. 8. Systems Review and Maintenance schedule:The review and maintenance schedule must include the following: Preventative maintenance – Maintenance schedules are a necessity for keeping the resources of a sy stem in good health. The hardware, network equipments, communication programs and software must be periodically checked whether it is up and running (Mawer, 2000). It is likely to include the following: †¢ hardware maintenance for checking the regular running equipments(electrical fans, filters, batteries, etc) †¢ periodic replacement of hardware resources to keep it according to changing atmosphere (e.g. developmental plan revisions) †¢ system software also requires timely maintenance (fixing bugs, developing newer versions, revisions, etc) †¢ reports must be seriously checked for their correlation with system requirements (creating error logs, testing strategies, performance measures, etc) †¢ Maintenance and updation of system documentation for future reference and updations. Remedial maintenance – It is performed to bring the system to running condition after correcting the hardware or software fault (Mawer, 2000).The remedial service is likely to include: †¢ Create a Help Desk concept which will log and action any reports from the customer in the event of a fault. †¢ On-site or remote login concept of issue resolution. †¢ Engaging a third party service to resolve and manage the resolution. †¢ Updating documentation every time an event has taken place. In this case both the technical and non-technical staff must be made aware of the support strategies so that their response time is optimized for better handling the issues of the customer timely and professionally.